Bare Essentials, one of Dubai’s most exclusive swimwear boutiques and sole Gulf distributor of the popular Moontide label, has just launched its online shopping site. Complementing its elegant city centre boutique in Dubai’s affluent Jumeirah 1, the online store provides full access to the latest Moontide collection of innovatively designed, reversible and stylish swimwear, available only at Bare Essentials.


Capturing the buyer’s eye on the catwalk at Mode City Paris Expo this season, the Moontide label has become synonymous with cutting edge contemporary style, quality and comfort. A clear favourite amongst celebrities such as Jessica Alba, Kate Beckinsale, Salma Hayek, Kirsten Dunst and Cindy Crawford, Moontide is celebrating its 34th year of producing swimwear. 

The New Zealand-born label, now UK owned, has developed a unique approach to swimwear buying known as ‘swimwear wardrobing’ and is regarded as a swimwear design innovator. The Bare Essentials online shopping site is simple and easy to access with links to essential advice on style, shape and sizing on its Facebook and Instagram page.   

“We really felt the time was right to launch a dedicated online store and there were many reasons behind this. Customers move away to other parts of the Gulf or the wider Middle East but are still very keen to continue buying Moontide having become so familiar with the comfort and style of the brand. We provide a full fitting service so customers really feel confident they’ve got the correct size, shape and style of bikini or swimsuit that’s right for them. This is the most common mistake we’ve found that people make and we can make a real difference.

“Providing our customers with a personal service and guidance is such an important part of our business, particularly when it comes to choosing swimwear which is all about feeling confident. With such a quality product as Moontide to sell coupled with our customer focus, we’ve survived where others have fallen in what’s been a tough market for retail in recent years. 

We’re offering our customers a fully flexible exchange or return service which we hope will prove popular with our repeat business customers now living out of the UAE. Obviously, there’s no substitute for coming in and trying on garments but having a strong online presence we felt was important and what our customers also want”, explained co-owner Cheryl Mason.

Situated in the upmarket boutique location of the Jumeirah Centre, Bare Essentials and has established itself as one of the UAE’s premier swimwear boutique. Founding directors Jan Curtis and Cheryl Mason have built the business from scratch after securing status as sole Moontide distributor in the region almost 20 years ago. The collection also includes bespoke beach accessories like cover ups, boho-chic jewellery, hats and bags to finish off the look.

Author: Sue Hean 



Armie Malonzo